Networks in marketing /

An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances. They...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Iacobucci, Dawn
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, Calif. : Sage Publications, ©1996.
Temas:
Communication in marketing.
Business networks.
Public relations.
Public Relations
Communication en marketing.
Réseaux d'affaires.
Relations publiques.
public relations.
BUSINESS & ECONOMICS > Green Business.
Business networks
Communication in marketing
Public relations
Marketing.
Sociale netwerken.
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