Kellogg on marketing /
The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.: Includes more than 60% new material on bo...
Clasificación: | Libro Electrónico |
---|---|
Autor Corporativo: | J.L. Kellogg Graduate School of Management |
Otros Autores: | Tybout, Alice M., Calder, Bobby J. |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, N.J. :
Wiley,
©2010.
|
Edición: | 2nd ed. |
Temas: | |
Acceso en línea: | Texto completo |
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