Cargando…
Kellogg on marketing /
The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.: Includes more than 60% new material on bo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2010.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn665042268 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 100920s2010 njua ob 001 0 eng d | ||
| 010 | |z 2010010869 | ||
| 040 | |a YDXCP |b eng |e pn |c YDXCP |d CDX |d WAU |d E7B |d EBLCP |d OCLCQ |d MHW |d REDDC |d OCLCQ |d N$T |d TEFOD |d OCLCF |d DEBSZ |d DKDLA |d OCLCO |d OCLCQ |d AU@ |d UKDOC |d DG1 |d TEFOD |d OCLCQ |d COO |d OCLCQ |d DEBBG |d LND |d HEBIS |d AZK |d LOA |d CNNOR |d DG1 |d CNCGM |d MOR |d LIP |d PIFAG |d OTZ |d ZCU |d MERUC |d OCLCQ |d U3W |d OCLCQ |d UUM |d BRL |d STF |d WRM |d NRAMU |d ICG |d VT2 |d OCLCQ |d WYU |d G3B |d TKN |d OCLCQ |d DKC |d NQL |d OCLCQ |d OL$ |d OCLCQ |d UHL |d OCLCQ |d UKUAL |d UKAHL |d OCLCO |d OCLCQ |d S2H |d OCLCO |d OCLCQ |d OCLCL | ||
| 015 | |a GBB075278 |2 bnb | ||
| 016 | 7 | |a 015583428 |2 Uk | |
| 019 | |a 779426902 |a 781354535 |a 872165916 |a 961532077 |a 962630980 |a 1037458886 |a 1038423392 |a 1055379368 |a 1062886242 |a 1081294722 |a 1091367070 |a 1112920867 |a 1228547339 |a 1288251096 | ||
| 020 | |a 9781119199892 |q (electronic bk.) | ||
| 020 | |a 1119199891 |q (electronic bk.) | ||
| 020 | |a 9780470877623 |q (electronic bk.) | ||
| 020 | |a 0470877626 |q (electronic bk.) | ||
| 020 | |a 9780470877630 |q (electronic bk.) | ||
| 020 | |a 0470877634 |q (electronic bk.) | ||
| 020 | |z 9780470580141 |q (hardback) | ||
| 020 | |z 0470580143 |q (hardback) | ||
| 029 | 1 | |a AU@ |b 000047253041 | |
| 029 | 1 | |a AU@ |b 000048820485 | |
| 029 | 1 | |a CHNEW |b 000936577 | |
| 029 | 1 | |a CHVBK |b 480168849 | |
| 029 | 1 | |a DEBBG |b BV041053151 | |
| 029 | 1 | |a DEBBG |b BV043392222 | |
| 029 | 1 | |a DEBBG |b BV044147098 | |
| 029 | 1 | |a DEBSZ |b 396430724 | |
| 029 | 1 | |a DEBSZ |b 484993089 | |
| 029 | 1 | |a HEBIS |b 299814262 | |
| 029 | 1 | |a NZ1 |b 14255523 | |
| 035 | |a (OCoLC)665042268 |z (OCoLC)779426902 |z (OCoLC)781354535 |z (OCoLC)872165916 |z (OCoLC)961532077 |z (OCoLC)962630980 |z (OCoLC)1037458886 |z (OCoLC)1038423392 |z (OCoLC)1055379368 |z (OCoLC)1062886242 |z (OCoLC)1081294722 |z (OCoLC)1091367070 |z (OCoLC)1112920867 |z (OCoLC)1228547339 |z (OCoLC)1288251096 | ||
| 037 | |a 3F1EAF4C-27F8-44AE-BB1B-0431F06E8D69 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HF5415 |b .K4443 2010a | |
| 072 | 7 | |a BUS |x 078000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8 |2 22 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Kellogg on marketing / |c edited by Alice M. Tybout, Bobby J. Calder. |
| 250 | |a 2nd ed. | ||
| 260 | |a Hoboken, N.J. : |b Wiley, |c ©2010. | ||
| 300 | |a 1 online resource (xix, 426 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Kellogg on Marketing, Second Edition; Contents; Foreword: Thinking about Marketing; Preface; Section One: Developing a Marketing Strategy; Section Two: Implementing the Strategy; Section Section Three: Perspectives on Contemporary Issues in Marketing; Index. | |
| 520 | |a The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.: Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding; With a foreword by Philip Kotler; The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a Tybout, Alice M. | |
| 700 | 1 | |a Calder, Bobby J. | |
| 710 | 2 | |a J.L. Kellogg Graduate School of Management. | |
| 758 | |i has work: |a Kellogg on marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFDbKxdq7WhbYrQQjvTmBP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Kellogg on marketing. |b 2nd ed. |d Hoboken, N.J. : Wiley, ©2010 |z 9780470580141 |w (DLC) 2010010869 |w (OCoLC)526098191 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=588942 |z Texto completo |
| 938 | |a 123Library |b 123L |n 8488 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH13354118 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH13354119 | ||
| 938 | |a Coutts Information Services |b COUT |n 15337966 | ||
| 938 | |a EBSCOhost |b EBSC |n 535670 | ||
| 938 | |a YBP Library Services |b YANK |n 3442438 | ||
| 938 | |a YBP Library Services |b YANK |n 12599036 | ||
| 938 | |a YBP Library Services |b YANK |n 12667606 | ||
| 994 | |a 92 |b IZTAP | ||