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Customer experience management : a revolutionary approach to connecting with your customers /
In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Wiley,
©2003.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing communications to online shopping, every customer touch-point offers companies an opportunity to maximize t. |
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| Descripción Física: | 1 online resource (xiv, 242 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 231-233) and index. |
| ISBN: | 9780470930441 0470930446 |