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Customer experience management : a revolutionary approach to connecting with your customers /

In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schmitt, Bernd
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Wiley, ©2003.
Temas:
Acceso en línea:Texto completo