Soft innovation : economics, product aesthetics, and the creative industries /

At its heart this book is about innovation and the innovation process. On the way, it considers aesthetics, design, creativity and the creative industries, and a number of other similar topics. Much of the existing economic literature on innovation has taken a particularly technological or functiona...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stoneman, Paul
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford ; New York : Oxford University Press, 2010.
Temas:
Cultural industries > Technological innovations > Management.
Cultural industries > Economic aspects.
Organizational change.
Industries culturelles > Innovations > Gestion.
Industries culturelles > Aspect économique.
Changement organisationnel.
ART > Business Aspects.
Organizational change
Kulturwirtschaft
Technologiemanagement
Unternehmenserfolg
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