Creating market insight : how firms create value from market understanding /

"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you c...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Smith, Brian D. (Brian David), 1961-
Otros Autores: Raspin, Paul G.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2008.
Temas:
Marketing > Management.
Marketing > Planning.
Problem solving.
Organizational effectiveness.
Problem Solving
Marketing > Gestion.
Marketing > Planification.
Résolution de problème.
Efficacité organisationnelle.
BUSINESS & ECONOMICS > Green Business.
Marketing > Management
Marketing > Planning
Organizational effectiveness
Problem solving
Marknadsanalys.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Creating Market Insight; Contents; Preface; Acknowledgements; 1: Success, strategy and understanding; 2: The difficulty of gaining insight; 3: How well do you understand your business environment?; 4: What does market insight look like?; 5: What do real managers do to understand the environment?; 6: Understanding and assessing the complexity and turbulence of a market; 7: What is the best way to understand the business environment?; 8: Putting it together how firms create insight; 9: From insight to value; References; Index of figures; Index of tables; Index.

Ejemplares similares