Creating market insight : how firms create value from market understanding /

"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you c...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Smith, Brian D. (Brian David), 1961-
Otros Autores: Raspin, Paul G.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2008.
Temas:
Marketing > Management.
Marketing > Planning.
Problem solving.
Organizational effectiveness.
Problem Solving
Marketing > Gestion.
Marketing > Planification.
Résolution de problème.
Efficacité organisationnelle.
BUSINESS & ECONOMICS > Green Business.
Marketing > Management
Marketing > Planning
Organizational effectiveness
Problem solving
Marknadsanalys.
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