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Creating market insight : how firms create value from market understanding /
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you c...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, England ; Hoboken, NJ :
John Wiley & Sons,
©2008.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Smith, Brian D. |q (Brian David), |d 1961- | |
| 245 | 1 | 0 | |a Creating market insight : |b how firms create value from market understanding / |c Brian D Smith, Paul G. Raspin. |
| 260 | |a Chichester, England ; |a Hoboken, NJ : |b John Wiley & Sons, |c ©2008. | ||
| 300 | |a 1 online resource (ix, 318 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references (pages 303-307) and indexes. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Creating Market Insight; Contents; Preface; Acknowledgements; 1: Success, strategy and understanding; 2: The difficulty of gaining insight; 3: How well do you understand your business environment?; 4: What does market insight look like?; 5: What do real managers do to understand the environment?; 6: Understanding and assessing the complexity and turbulence of a market; 7: What is the best way to understand the business environment?; 8: Putting it together how firms create insight; 9: From insight to value; References; Index of figures; Index of tables; Index. | |
| 520 | |a "Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage.". Beverley Dipper, Market Insight Manager, Microsoft UK Ltd. "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing |x Planning. | |
| 650 | 0 | |a Problem solving. | |
| 650 | 0 | |a Organizational effectiveness. | |
| 650 | 2 | |a Problem Solving | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Marketing |x Planification. | |
| 650 | 6 | |a Résolution de problème. | |
| 650 | 6 | |a Efficacité organisationnelle. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Green Business. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 7 | |a Marketing |x Planning |2 fast | |
| 650 | 7 | |a Organizational effectiveness |2 fast | |
| 650 | 7 | |a Problem solving |2 fast | |
| 650 | 7 | |a Marknadsanalys. |2 sao | |
| 700 | 1 | |a Raspin, Paul G. | |
| 758 | |i has work: |a Creating market insight (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFV8GqFVrR8G9qfg8JCKMP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Smith, Brian D. (Brian David), 1961- |t Creating market insight. |d Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2008 |w (DLC) 2008001326 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=470339 |z Texto completo |
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