Creating market insight : how firms create value from market understanding /

"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you c...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Smith, Brian D. (Brian David), 1961-
Otros Autores: Raspin, Paul G.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2008.
Temas:
Marketing > Management.
Marketing > Planning.
Problem solving.
Organizational effectiveness.
Problem Solving
Marketing > Gestion.
Marketing > Planification.
Résolution de problème.
Efficacité organisationnelle.
BUSINESS & ECONOMICS > Green Business.
Marketing > Management
Marketing > Planning
Organizational effectiveness
Problem solving
Marknadsanalys.
Acceso en línea:Texto completo
Descripción
Sumario:"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage.". Beverley Dipper, Market Insight Manager, Microsoft UK Ltd. "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to
Descripción Física:1 online resource (ix, 318 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 303-307) and indexes.
ISBN:9781119207788
1119207789
9780470773062
0470773065
1282349805
9781282349803
9786612349805
6612349808

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