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The stakeholder balance sheet : profiting from really understanding your market /
This book provides an as yet unavailable tool, the Stakeholder Balance Sheet, enablingmanagers within any organisation to unlock the DNA of the market place in which they operate and to measure their effectiveness in understanding their markets and all the key stakeholders operating within them. Thi...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, England ; Hoboken, NJ :
Wiley,
©2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The 9 point plan for sustaining and growing your market profitably
- In the beginning was--segmentation!
- Delving into the mind of the market : understanding the real stakeholder drivers
- From customer satisfaction and branding to loyalty and attraction
- Decision-making dynamics
- Staff motivation and perceptions
- Who else should be on your radar screen : the role and motivation of other external stakeholders and influencers
- Communicate (and communicate and communicate-- )
- Constant renewal : searching for winning new product of service propositions
- An ongoing process : monitoring your performance
- Conclusion : the 9 point plan revisited.