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The stakeholder balance sheet : profiting from really understanding your market /

This book provides an as yet unavailable tool, the Stakeholder Balance Sheet, enablingmanagers within any organisation to unlock the DNA of the market place in which they operate and to measure their effectiveness in understanding their markets and all the key stakeholders operating within them. Thi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Suntook, Farrokh
Otros Autores: Murphy, John A., 1948-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, England ; Hoboken, NJ : Wiley, ©2008.
Temas:
Acceso en línea:Texto completo