Winning Across Global Markets : How Nokia Creates Strategic Advantage in a Fast-Changing World.

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Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia. Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other c...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Steinbock, Dan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2010.
Temas:
Nokia (Firm) > Management.
Nokia (Firm)
Cell phone equipment industry > Finland > Management.
Cell phone systems.
Telecommunication > Management.
Téléphonie cellulaire > Appareils et matériel > Industrie > Finlande > Gestion.
Téléphonie cellulaire.
Télécommunications > Gestion.
Cell phone systems
Management
Telecommunication > Management
Finland
Acceso en línea:Texto completo
Tabla de Contenidos:
  • WINNING ACROSS GLOBAL MARKETS: How Nokia Creates Strategic Advantage in a Fast-Changing World; CONTENTS; INTRODUCTION; Chapter 1: SUCCESS THROUGH LEGACY AND GLOBALIZATION; Chapter 2: STRATEGY THROUGH THE EXECUTIVE TEAM; Chapter 3: HOW NOKIA'S VALUES, CULTURE, AND PEOPLE CONTRIBUTE TO SUCCESS; Chapter 4: BUILDING A GLOBALLY NETWORKED MATRIX ORGANIZATION; Chapter 5: INNOVATING GLOBALLY VIA R & D NETWORKS; Chapter 6: DEVELOPING STRATEGIC CAPABILITIES ACROSS THE WORLD; Chapter 7: HOW NOKIA IS GROWING AND TRANSFORMING ITS BUSINESS AREAS.
  • Chapter 8: COMPETING IN GLOBAL MARKETS: The Rise of Large Emerging EconomiesChapter 9: HOW NOKIA SEEKS TO SUSTAIN LEADERSHIP; NOKIA'S KEY EXECUTIVES; NOTES; ACKNOWLEDGMENTS; ABOUT THE AUTHOR; INDEX.

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