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Winning Across Global Markets : How Nokia Creates Strategic Advantage in a Fast-Changing World.

Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia. Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other c...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Steinbock, Dan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2010.
Temas:
Acceso en línea:Texto completo