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Winning Across Global Markets : How Nokia Creates Strategic Advantage in a Fast-Changing World.
Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia. Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other c...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 260 | |a Hoboken : |b John Wiley & Sons, |c 2010. | ||
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| 505 | 0 | |a WINNING ACROSS GLOBAL MARKETS: How Nokia Creates Strategic Advantage in a Fast-Changing World; CONTENTS; INTRODUCTION; Chapter 1: SUCCESS THROUGH LEGACY AND GLOBALIZATION; Chapter 2: STRATEGY THROUGH THE EXECUTIVE TEAM; Chapter 3: HOW NOKIA'S VALUES, CULTURE, AND PEOPLE CONTRIBUTE TO SUCCESS; Chapter 4: BUILDING A GLOBALLY NETWORKED MATRIX ORGANIZATION; Chapter 5: INNOVATING GLOBALLY VIA R & D NETWORKS; Chapter 6: DEVELOPING STRATEGIC CAPABILITIES ACROSS THE WORLD; Chapter 7: HOW NOKIA IS GROWING AND TRANSFORMING ITS BUSINESS AREAS. | |
| 505 | 8 | |a Chapter 8: COMPETING IN GLOBAL MARKETS: The Rise of Large Emerging EconomiesChapter 9: HOW NOKIA SEEKS TO SUSTAIN LEADERSHIP; NOKIA'S KEY EXECUTIVES; NOTES; ACKNOWLEDGMENTS; ABOUT THE AUTHOR; INDEX. | |
| 520 | |a Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia. Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less. | ||
| 588 | 0 | |a Print version record. | |
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| 610 | 2 | 0 | |a Nokia (Firm) |x Management. |
| 610 | 2 | 7 | |a Nokia (Firm) |2 fast |
| 650 | 0 | |a Cell phone equipment industry |z Finland |x Management. | |
| 650 | 0 | |a Cell phone systems. | |
| 650 | 0 | |a Telecommunication |x Management. | |
| 650 | 6 | |a Téléphonie cellulaire |x Appareils et matériel |x Industrie |z Finlande |x Gestion. | |
| 650 | 6 | |a Téléphonie cellulaire. | |
| 650 | 6 | |a Télécommunications |x Gestion. | |
| 650 | 7 | |a Cell phone systems |2 fast | |
| 650 | 7 | |a Management |2 fast | |
| 650 | 7 | |a Telecommunication |x Management |2 fast | |
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