Media Research Methods : Measuring Audiences Reactions and Impact.

Mostrar otras versiones (1)

In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gunter, Barrie
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Sage Publications, 1999.
Temas:
Mass media > Research > Methodology.
Médias > Recherche > Méthodologie.
Mass media > Research > Methodology
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Table of Contents; 1
  • Evolving Theoretical Background of Media Research; 2
  • Overview of Media Research Methodologies: Audiences; 3
  • Overview of Media Research Methodologies: Media Output; 4
  • Measuring Media Usage and Exposure; 5
  • Measuring Affective Responses to Media; 6
  • Measuring Cognitive Responses to Media: Attention and Comprehension; 7
  • Measuring Cognitive Impact of Media; 8
  • Measuring Behavioural Impact of Media: From Association to Causation; References; Index.

Ejemplares similares