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Media Research Methods : Measuring Audiences Reactions and Impact.

In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gunter, Barrie
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Sage Publications, 1999.
Temas:
Acceso en línea:Texto completo