Multichannel Marketing : Metrics and Methods for On and Offline Success.

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No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Arikan, Akin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2008.
Temas:
Internet marketing.
Multilevel marketing.
Marketing sur Internet.
Vente pyramidale.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Internet marketing
Multilevel marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Multichannel Marketing: Metrics and Methods for On and Offline Success; Acknowledgments; About the Author; Foreword; Contents; Introduction; Part I: Building Blocks for Multichannel Metrics; Chapter 1: With Great Opportunity Come Great Challenges; Chapter 2: The Web Analyst Tackles Multichannel Metrics Online; Chapter 3: The Offline Marketer's Bag of Tricks; Chapter 4: The Direct Marketer Digs into Multichannel Analytics; Chapter 5: The Brand Marketer's Take on Multichannel Analytics; Part II: Measurement and Metrics; Chapter 6: Measure Lift Between Online and Offline.
  • Chapter 7: Measure 1:1 Interactions Between Online and OfflineChapter 8: Measure Multi-Touch Conversions; Part III: Multichannel Marketing Methods; Chapter 9: Attract and Acquire; Chapter 10: Engage and Convert; Chapter 11: Grow Lifetime Value; Index.

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