Multichannel Marketing : Metrics and Methods for On and Offline Success.

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No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Arikan, Akin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2008.
Temas:
Internet marketing.
Multilevel marketing.
Marketing sur Internet.
Vente pyramidale.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Internet marketing
Multilevel marketing
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