Multichannel Marketing : Metrics and Methods for On and Offline Success.

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No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Arikan, Akin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2008.
Temas:
Internet marketing.
Multilevel marketing.
Marketing sur Internet.
Vente pyramidale.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Internet marketing
Multilevel marketing
Acceso en línea:Texto completo
Descripción
Sumario:No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case stud.
Descripción Física:1 online resource (314 pages)
ISBN:9780470378878
0470378875
9781118059531
1118059530

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