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International Business Scholarship : AIB Fellows on the First 5 Years and Beyond.
The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. This book covers the growth of several functional areas (marketing, advertising, and finance). It reviews problems of methodological rigor in IB research. It al.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Pub.,
2008.
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| Colección: | Research in Global Strategic Management, 14.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- International Business Scholarship: Aib Fellows on the First 50 Years and Beyond; Copyright Page; Contents; List of contributors; Preface; Introduction; History of the AIB fellows: 1975-2008; International business history: An AIB tradition; Part I: Functional and theoretical outlooks; Part II: Research Approaches Analyses and Outlooks; Part III. Intellectual Itineraries, Manifestos and Outlooks; Author Index; Subject Index.