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International Business Scholarship : AIB Fellows on the First 5 Years and Beyond.

The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. This book covers the growth of several functional areas (marketing, advertising, and finance). It reviews problems of methodological rigor in IB research. It al.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Boddewyn, J. J. (Jean J.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford : Emerald Group Pub., 2008.
Colección:Research in Global Strategic Management, 14.
Temas:
Acceso en línea:Texto completo
Texto completo