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The price is wrong : understanding what makes a price seem fair and the true cost of unfair pricing /
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
©2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The Price Is Wrong; Contents; Foreword; Acknowledgments; About the Author; PART I: BACKGROUND; Chapter 1: Introduction Play fair or I quit
- A Fair Price; The Social Norms; An Emotional Response; In Sum . . .; Chapter 2: History A 'just' rice is not God-given!
- Influence of Aristotle; A "Just" Price; Since the Scholastics; In Sum . . .; PART II: MODEL; Chapter 3: Model Now I'm not just annoyed, I'm furious
- Personal Fairness; Social Fairness; Trust and Power; In Sum . . .; Chapter 4: Norms That's wrong, and we all know it!
- Descriptive versus Prescriptive Norms; Utility of Norms.
- Selfish versus SocialEmergence of Norms; In Sum . . .; Chapter 5: Emotions You're not being fair and I hate you!
- Sequence of Emotional Responses; Separating Emotional Responses; Function of Emotional Responses; In Sum . . .; Chapter 6: Expectations That price is a rip-off!
- Expectations of Pricing Practices; Expectations of Prices; Reference Prices; In Sum . . .; Chapter 7: Outcomes You should get what you pay for!
- Norm of Equity; Norm of Equality; Special Norms for Need; Colliding Norms; In Sum . . .; Chapter 8: Attributions The seller is to blame!
- Responsibility and PermanenceControl; Attributional Biases; In Sum . . .; Chapter 9: Process Ya gotta play by the rules!
- Norm of Voice or Choice; Norm of Transparency; Norm of Impartiality; In Sum . . .; Chapter 10: Punishment Revenge is sweet!; Norm of Reciprocity; Effort to Punish; Evidence from Dictator Games; Punishment Is Proportional; In Sum . . .; Chapter 11: Power Beware a customer wronged!
- Power to the Seller; Power to the Consumer; Constraints on Power; In Sum . . .; Chapter 12: Trust Fair price? I oubt it!
- Levels of Trust; Motivations; Trust and Power; In Sum ...
- PART III: APPLICATIONSChapter 13: Modifications Sorry! The rules have changed
- Trend to Market Solutions; Social Trends; Countertrends; In Sum . . .; Chapter 14: TIPPING Just don't stiff the waiter!
- Evolution of Tipping; Reasons for Tipping; Customer Attitude Toward Tipping; In Sum . . .; Chapter 15: Discrimination It's unfair to charge me more than others!
- Descriptive Norms of Personal Fairness; Distributive Norms of Social Fairness; Procedural Norms of Social Fairness; In Sum . . .; Chapter 16: Negotiations Split the difference. That's fair
- Personal Fairness of NegotiationsSocial Fairness of Negotiated Outcomes; Social Fairness of the Negotiation Process; Trust and Power in Negotiations; In Sum . . .; Chapter 17: Taxes Paying taxes is as American as disliking taxes
- Personal Fairness of Taxes; Distributive Fairness of Taxes; Procedural Fairness of Taxes; Power, Trust, and Taxes; In Sum . . .; Chapter 18: Culture But I never ordered any bread!
- Personal Fairness across Cultures; Fair Outcomes across Cultures; Fair Process across Cultures; Reaction to Unfair Pricing across Cultures; Other Effects of Culture; In Sum ...