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The price is wrong : understanding what makes a price seem fair and the true cost of unfair pricing /

Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Maxwell, Sarah, 1938-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2008.
Temas:
Acceso en línea:Texto completo