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The price is wrong : understanding what makes a price seem fair and the true cost of unfair pricing /
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
©2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Maxwell, Sarah, |d 1938- |1 https://id.oclc.org/worldcat/entity/E39PCjvmDvTDkW9yDBGqK8Pwyd | |
| 245 | 1 | 4 | |a The price is wrong : |b understanding what makes a price seem fair and the true cost of unfair pricing / |c Sarah Maxwell. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c ©2008. | ||
| 300 | |a 1 online resource (xv, 240 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 213-231) and index. | ||
| 520 | |a Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a The Price Is Wrong; Contents; Foreword; Acknowledgments; About the Author; PART I: BACKGROUND; Chapter 1: Introduction Play fair or I quit -- A Fair Price; The Social Norms; An Emotional Response; In Sum . . .; Chapter 2: History A 'just' rice is not God-given! -- Influence of Aristotle; A "Just" Price; Since the Scholastics; In Sum . . .; PART II: MODEL; Chapter 3: Model Now I'm not just annoyed, I'm furious -- Personal Fairness; Social Fairness; Trust and Power; In Sum . . .; Chapter 4: Norms That's wrong, and we all know it! -- Descriptive versus Prescriptive Norms; Utility of Norms. | |
| 505 | 8 | |a Selfish versus SocialEmergence of Norms; In Sum . . .; Chapter 5: Emotions You're not being fair and I hate you! -- Sequence of Emotional Responses; Separating Emotional Responses; Function of Emotional Responses; In Sum . . .; Chapter 6: Expectations That price is a rip-off! -- Expectations of Pricing Practices; Expectations of Prices; Reference Prices; In Sum . . .; Chapter 7: Outcomes You should get what you pay for! -- Norm of Equity; Norm of Equality; Special Norms for Need; Colliding Norms; In Sum . . .; Chapter 8: Attributions The seller is to blame! | |
| 505 | 8 | |a Responsibility and PermanenceControl; Attributional Biases; In Sum . . .; Chapter 9: Process Ya gotta play by the rules! -- Norm of Voice or Choice; Norm of Transparency; Norm of Impartiality; In Sum . . .; Chapter 10: Punishment Revenge is sweet!; Norm of Reciprocity; Effort to Punish; Evidence from Dictator Games; Punishment Is Proportional; In Sum . . .; Chapter 11: Power Beware a customer wronged! -- Power to the Seller; Power to the Consumer; Constraints on Power; In Sum . . .; Chapter 12: Trust Fair price? I oubt it! -- Levels of Trust; Motivations; Trust and Power; In Sum ... | |
| 505 | 8 | |a PART III: APPLICATIONSChapter 13: Modifications Sorry! The rules have changed -- Trend to Market Solutions; Social Trends; Countertrends; In Sum . . .; Chapter 14: TIPPING Just don't stiff the waiter! -- Evolution of Tipping; Reasons for Tipping; Customer Attitude Toward Tipping; In Sum . . .; Chapter 15: Discrimination It's unfair to charge me more than others! -- Descriptive Norms of Personal Fairness; Distributive Norms of Social Fairness; Procedural Norms of Social Fairness; In Sum . . .; Chapter 16: Negotiations Split the difference. That's fair | |
| 505 | 8 | |a Personal Fairness of NegotiationsSocial Fairness of Negotiated Outcomes; Social Fairness of the Negotiation Process; Trust and Power in Negotiations; In Sum . . .; Chapter 17: Taxes Paying taxes is as American as disliking taxes -- Personal Fairness of Taxes; Distributive Fairness of Taxes; Procedural Fairness of Taxes; Power, Trust, and Taxes; In Sum . . .; Chapter 18: Culture But I never ordered any bread! -- Personal Fairness across Cultures; Fair Outcomes across Cultures; Fair Process across Cultures; Reaction to Unfair Pricing across Cultures; Other Effects of Culture; In Sum ... | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Prices. | |
| 650 | 0 | |a Pricing. | |
| 650 | 0 | |a Price fixing. | |
| 650 | 6 | |a Prix. | |
| 650 | 6 | |a Prix |x Fixation. | |
| 650 | 7 | |a prices. |2 aat | |
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| 650 | 7 | |a Price fixing |2 fast | |
| 650 | 7 | |a Prices |2 fast | |
| 650 | 7 | |a Pricing |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Maxwell, Sarah, 1938- |t Price is wrong. |d Hoboken, N.J. : John Wiley & Sons, ©2008 |w (DLC) 2007032153 |
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