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The price is wrong : understanding what makes a price seem fair and the true cost of unfair pricing /
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
©2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing. |
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| Descripción Física: | 1 online resource (xv, 240 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 213-231) and index. |
| ISBN: | 9780470226193 0470226196 6611134948 9786611134945 1281134945 9781281134943 |