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Pricing with confidence : 10 ways to stop leaving money on the table /

Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The author.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Holden, Reed K.
Otros Autores: Burton, Mark R., 1965-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : Wiley, ©2008.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The author.
Descripción Física:1 online resource (xxxi, 208 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781119198741
1119198747
047025923X
9780470259238
1281237493
9781281237491
9786611237493
6611237496
1118045343
9781118045343