ECOpreneuring : putting purpose and the planet before profits /

Powerful social trends toward green living, relocalization, and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift toward prioritizing purpose over profits, and building community over building market share. A nation of nine-to-fivers is giving way to a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Ivanko, John D. (John Duane), 1966- (Autor), Kivirist, Lisa (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Gabriola Island, BC, Canada : New Society Publishers, [2008]
Temas:
Business enterprises > Environmental aspects.
Industrial management > Environmental aspects.
Green marketing.
Entrepreneurship.
Social responsibility of business.
Entrepreneurship
Entreprises > Aspect de l'environnement.
Gestion d'entreprise > Aspect de l'environnement.
Marketing vert.
Entrepreneuriat.
Entreprises > Responsabilité sociale.
entrepreneurs.
Business enterprises > Environmental aspects
Green marketing
Industrial management > Environmental aspects
Social responsibility of business
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