Cross-cultural business behavior : negotiating, selling, sourcing and managing across cultures /
Provides practical guidance for negotiating with customers and suppliers around the world. This fourth edition includes cases, additional negotiator profiles and comparisons of Nordic business cultures as well as advice for adapting sales presentations to the culture of the customer.
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Gesteland, Richard R. |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
[Copenhagen, Denmark] :
Copenhagen Business School Press,
©2005.
|
Edición: | 4th ed. |
Temas: | |
Acceso en línea: | Texto completo |
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