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Cross-cultural business behavior : negotiating, selling, sourcing and managing across cultures /

Provides practical guidance for negotiating with customers and suppliers around the world. This fourth edition includes cases, additional negotiator profiles and comparisons of Nordic business cultures as well as advice for adapting sales presentations to the culture of the customer.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gesteland, Richard R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Copenhagen, Denmark] : Copenhagen Business School Press, ©2005.
Edición:4th ed.
Temas:
Acceso en línea:Texto completo