Cross-cultural business behavior : negotiating, selling, sourcing and managing across cultures /

Provides practical guidance for negotiating with customers and suppliers around the world. This fourth edition includes cases, additional negotiator profiles and comparisons of Nordic business cultures as well as advice for adapting sales presentations to the culture of the customer.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gesteland, Richard R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Copenhagen, Denmark] : Copenhagen Business School Press, ©2005.
Edición:4th ed.
Temas:
Business etiquette.
Export marketing.
Intercultural communication.
Negotiation in business.
National characteristics.
Savoir-vivre > Affaires.
Négociations (Affaires)
Caractéristiques nationales.
Business etiquette
Export marketing
Intercultural communication
National characteristics
Negotiation in business
Auslandstätigkeit
Führungskraft
Interkulturelles Management
Kompetenz
Management.
Interculturele communicatie.
Auslandst©Þtigkeit.
F©ơhrungskraft.
Acceso en línea:Texto completo
Descripción
Sumario:Provides practical guidance for negotiating with customers and suppliers around the world. This fourth edition includes cases, additional negotiator profiles and comparisons of Nordic business cultures as well as advice for adapting sales presentations to the culture of the customer.
Descripción Física:1 online resource (351 pages) : 1 map
Bibliografía:Includes bibliographical references (pages 345-351).
ISBN:9788763099691
8763099691

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