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Playing bigger than you are : how to sell big accounts even if you're David in a world of Goliaths /
The small or mid-sized business' guide to outselling the big boys. Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing po...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Brooks, William T., |d 1945- |1 https://id.oclc.org/worldcat/entity/E39PBJfrT8xrKhM69rDKG9VKVC | |
| 245 | 1 | 0 | |a Playing bigger than you are : |b how to sell big accounts even if you're David in a world of Goliaths / |c William T. Brooks, William P.G. Brooks. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c ©2010. | ||
| 300 | |a 1 online resource (xi, 228 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Selling to giants will transform your business -- Small businesses are uniquely qualified to sell to giants -- Finding friendly giants -- How corporations buy -- What's preventing you from winning big? -- The mental side of selling to the giants -- Positioning yourself to sell to the giants -- Learning the buyer' language -- Developing your sales presentation -- Making a successful bid -- You've won it, now build on it. | |
| 520 | |a The small or mid-sized business' guide to outselling the big boys. Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size. If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But sm. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Selling. | |
| 650 | 0 | |a Small business |z United States. | |
| 650 | 0 | |a Selling |v Terminology. | |
| 650 | 6 | |a Vente. | |
| 650 | 6 | |a Vente |v Terminologie. | |
| 650 | 7 | |a selling. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Selling |2 fast | |
| 650 | 7 | |a Small business |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 655 | 7 | |a Terminology |2 fast | |
| 700 | 1 | |a Brooks, William P. G. | |
| 758 | |i has work: |a Playing bigger than you are (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFWwBVKJ8mhrmWGfG7XWXd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Brooks, William T., 1945- |t Playing bigger than you are. |d Hoboken, N.J. : John Wiley & Sons, ©2010 |z 9780470260357 |w (DLC) 2009016552 |w (OCoLC)319498645 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=468839 |z Texto completo |
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