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Playing bigger than you are : how to sell big accounts even if you're David in a world of Goliaths /
The small or mid-sized business' guide to outselling the big boys. Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing po...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The small or mid-sized business' guide to outselling the big boys. Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size. If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But sm. |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (xi, 228 pages) : illustrations |
| ISBN: | 9780470541791 0470541792 9780470541814 0470541814 9780470260357 0470260351 |