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How to Measure and Manage Your Corporate Reputation.
The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham :
Ashgate Pub.,
2007.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn476278071 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr mn|---||||| | ||
| 008 | 091207s2007 xx o 000 0 eng d | ||
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| 020 | |a 9780754682974 |q (electronic bk.) | ||
| 020 | |a 0754682978 |q (electronic bk.) | ||
| 029 | 1 | |a AU@ |b 000048789790 | |
| 029 | 1 | |a DEBBG |b BV044134909 | |
| 029 | 1 | |a DEBSZ |b 396253873 | |
| 029 | 1 | |a DEBSZ |b 456443746 | |
| 035 | |a (OCoLC)476278071 | ||
| 050 | 4 | |a HD59.2 | |
| 082 | 0 | 4 | |a 659.2/85 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Hannington, Terry. | |
| 245 | 1 | 0 | |a How to Measure and Manage Your Corporate Reputation. |
| 260 | |a Farnham : |b Ashgate Pub., |c 2007. | ||
| 300 | |a 1 online resource (110 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; List of figures; 1. Introduction; 2. What is the Difference Between a Brand and a Reputation?; 3. How is a Corporate Reputation Built Over Time?; 4. 360℗ð Mapping of Stakeholder Influence; 5. Building Executive Commitment to Measure your Reputation and the Key Role of Communications; 6. Researching your Organisation's Reputation; 7. The Results of your Research; 8. Building and Implementing the Plan; 9. Managing the Industry Analysts; 10. A Case in Point; 11. The Time to Take Action; Index. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Corporations |x Public relations. | |
| 650 | 6 | |a Entreprises |x Image. | |
| 650 | 6 | |a Produits de marque |x Gestion. | |
| 650 | 6 | |a Sociétés |x Relations publiques. | |
| 650 | 7 | |a corporate image. |2 aat | |
| 650 | 7 | |a Brand name products |x Management |2 fast | |
| 650 | 7 | |a Corporate image |2 fast | |
| 650 | 7 | |a Corporations |x Public relations |2 fast | |
| 776 | 1 | |z 9780566085529 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=429740 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL5293509 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL429740 | ||
| 994 | |a 92 |b IZTAP | ||