How to Measure and Manage Your Corporate Reputation.

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The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hannington, Terry
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham : Ashgate Pub., 2007.
Temas:
Corporate image.
Brand name products > Management.
Corporations > Public relations.
Entreprises > Image.
Produits de marque > Gestion.
Sociétés > Relations publiques.
corporate image.
Brand name products > Management
Corporate image
Corporations > Public relations
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