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The Adman in the Parlor : Magazines and the Gendering of Consumer Culture, 1880s to 1910s.

Reading the turn-of-the-century magazine, this book resituates the writing of Chopin, Cather, Howells, and numerous unknown writers in relation to commercial as well as literary culture. It investigates readers' responses to the magazines and the reading practices that develop around them.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Garvey, Ellen Gruber
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Oxford University Press, 1996.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Garvey, Ellen Gruber. 
245 1 4 |a The Adman in the Parlor :  |b Magazines and the Gendering of Consumer Culture, 1880s to 1910s. 
260 |a New York :  |b Oxford University Press,  |c 1996. 
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505 0 |a Contents; Introduction; 1 Readers Read Advertising into Their Lives: The Trade Card Scrapbook; 2 Training the Reader's Attention: Advertising Contests; 3 "The Commercial Spirit Has Entered In": Speech, Fiction, and Advertising; 4 Reframing the Bicycle: Magazines and Scorching Women; 5 Rewriting Mrs. Consumer: Class, Gender, and Consumption; 6 "Men Who Advertise": Ad Readers and Ad Writers; Conclusion: Technology and Fiction; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y. 
520 |a Reading the turn-of-the-century magazine, this book resituates the writing of Chopin, Cather, Howells, and numerous unknown writers in relation to commercial as well as literary culture. It investigates readers' responses to the magazines and the reading practices that develop around them. 
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650 0 |a American fiction  |y 19th century  |x History and criticism. 
650 0 |a Short stories  |x Publishing  |z United States  |x History  |y 19th century. 
650 0 |a Periodicals  |x Publishing  |x Economic aspects  |z United States. 
650 0 |a Popular literature  |z United States  |x History and criticism. 
650 0 |a American fiction  |y 20th century  |x History and criticism. 
650 0 |a Short stories, American  |x History and criticism. 
650 0 |a Literature and society  |z United States  |x History. 
650 0 |a Advertising, Magazine  |z United States  |x History. 
650 0 |a Books and reading  |z United States  |x History. 
650 0 |a Women consumers  |z United States  |x Attitudes. 
650 6 |a Roman américain  |y 19e siècle  |x Histoire et critique. 
650 6 |a Nouvelles  |x Édition  |z États-Unis  |x Histoire  |y 19e siècle. 
650 6 |a Entreprises de presse  |x Aspect économique  |z États-Unis. 
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650 6 |a Littérature et société  |z États-Unis  |x Histoire. 
650 6 |a Publicité dans les magazines  |z États-Unis  |x Histoire. 
650 6 |a Consommatrices  |z États-Unis  |x Attitudes. 
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650 7 |a Popular literature  |2 fast 
650 7 |a Short stories, American  |2 fast 
650 7 |a Short stories  |x Publishing  |2 fast 
650 7 |a Women consumers  |x Attitudes  |2 fast 
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655 7 |a History  |2 fast 
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