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Sex in Advertising : Perspectives on the Erotic Appeal.
Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writer.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Lawrence Erlbaum Associates,
2002.
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| Colección: | Communication.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Book Cover; Title; Copyright; Contents; Preface; Chapter 1 One Phenomenon, Multiple Lenses: Bridging Perspectives to Examine Sex in Advertising; PART I Research Approaches to Sex in Advertising; Chapter 2 What is Sex in Advertising? Perspectives From Consumer Behavior and Social Science Research; Chapter 3 Historical and Psychological Perspectives of the Erotic Appeal in Advertising; Chapter 4 Dark Desires: Fetishism, Ontology, and Representation in Contemporary Advertising; PART II Consumer Responses to Sex in Advertising.
- Chapter 5 Nudity and Sexual Appeals: Understanding the Arousal Process and Advertising ResponseChapter 6 The Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising; Chapter 7 Sex(haustion) Sells: Marketing in a Saturated Mediascape; Chapter 8 Toward a Theory of Advertising Lovemaps in Marketing Communications: Overdetermination, Postmodern Thought and the Advertising Hermeneutic Circle; PART III.