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Sex in Advertising : Perspectives on the Erotic Appeal.
Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writer.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Lawrence Erlbaum Associates,
2002.
|
| Colección: | Communication.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn437220706 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr mn|---||||| | ||
| 008 | 090817s2002 xx o 000 0 eng d | ||
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| 019 | |a 476181457 | ||
| 020 | |a 9781410607065 |q (electronic bk.) | ||
| 020 | |a 1410607062 |q (electronic bk.) | ||
| 029 | 1 | |a DEBSZ |b 430658877 | |
| 029 | 1 | |a DEBSZ |b 456437037 | |
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| 035 | |a (OCoLC)437220706 |z (OCoLC)476181457 | ||
| 050 | 4 | |a HF5827.85 | |
| 082 | 0 | 4 | |a 306.7 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Reichert, Tom. | |
| 245 | 1 | 0 | |a Sex in Advertising : |b Perspectives on the Erotic Appeal. |
| 260 | |a Hoboken : |b Lawrence Erlbaum Associates, |c 2002. | ||
| 300 | |a 1 online resource (307 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Communication | |
| 505 | 0 | |a Book Cover; Title; Copyright; Contents; Preface; Chapter 1 One Phenomenon, Multiple Lenses: Bridging Perspectives to Examine Sex in Advertising; PART I Research Approaches to Sex in Advertising; Chapter 2 What is Sex in Advertising? Perspectives From Consumer Behavior and Social Science Research; Chapter 3 Historical and Psychological Perspectives of the Erotic Appeal in Advertising; Chapter 4 Dark Desires: Fetishism, Ontology, and Representation in Contemporary Advertising; PART II Consumer Responses to Sex in Advertising. | |
| 505 | 8 | |a Chapter 5 Nudity and Sexual Appeals: Understanding the Arousal Process and Advertising ResponseChapter 6 The Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising; Chapter 7 Sex(haustion) Sells: Marketing in a Saturated Mediascape; Chapter 8 Toward a Theory of Advertising Lovemaps in Marketing Communications: Overdetermination, Postmodern Thought and the Advertising Hermeneutic Circle; PART III. | |
| 520 | |a Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writer. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Sex in advertising. | |
| 650 | 4 | |a Sex in advertising. | |
| 650 | 6 | |a Sexualité dans la publicité. | |
| 650 | 7 | |a Sex in advertising |2 fast | |
| 700 | 1 | |a Lambiase, Jacqueline. | |
| 776 | 1 | |z 9780805841176 | |
| 830 | 0 | |a Communication. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=356315 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL356315 | ||
| 994 | |a 92 |b IZTAP | ||