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Sex in Advertising : Perspectives on the Erotic Appeal.

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writer.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Reichert, Tom
Otros Autores: Lambiase, Jacqueline
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Lawrence Erlbaum Associates, 2002.
Colección:Communication.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writer.
Descripción Física:1 online resource (307 pages).
ISBN:9781410607065
1410607062