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The Psychology of Entertainment Media : Blurring the Lines Between Entertainment and Persuasion.
This is a cutting-edge look at the way in which entertainment media affects its viewers - both in intended and unattended ways - and the psychological processes that underlie these effects. It is about how the lines between entertainment and persuasion have become increasingly blurred.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Lawrence Erlbaum Associates,
2003.
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| Colección: | Advertising & Consumer Psychology.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Book Cover; Book Cover; Title; Title; Copyright; Copyright; Contents; Contents; About the Authors; About the Authors; Preface; Preface; CHAPTER ONE What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media; CHAPTER ONE What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media; I. EMBEDDING PROMOTIONS WITHIN PROGRAMS: SUBLIMINAL EMBEDS AND PRODUCT PLACEMENTS.
- I. EMBEDDING PROMOTIONS WITHIN PROGRAMS: SUBLIMINAL EMBEDS AND PRODUCT PLACEMENTSCHAPTER TWO Beyond Gizmo Subliminality; CHAPTER TWO Beyond Gizmo Subliminality; CHAPTER THREE Product Placement: The Nature of the Practice and Potential Avenues of Inquiry; CHAPTER THREE Product Placement: The Nature of the Practice and Potential Avenues of Inquiry; CHAPTER FOUR Product Placements: How to Measure Their Impact; CHAPTER FOUR Product Placements: How to Measure Their Impact; CHAPTER FIVE Ment.