The Psychology of Entertainment Media : Blurring the Lines Between Entertainment and Persuasion.

This is a cutting-edge look at the way in which entertainment media affects its viewers - both in intended and unattended ways - and the psychological processes that underlie these effects. It is about how the lines between entertainment and persuasion have become increasingly blurred.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Shrum, L. J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Lawrence Erlbaum Associates, 2003.
Colección:Advertising & Consumer Psychology.
Temas:
Subliminal advertising.
Advertising > Psychological aspects.
Mass media > Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.
Publicité subliminale.
Publicité > Aspect psychologique.
Médias > Aspect psychologique.
Manipulation (Psychologie)
Advertising > Psychological aspects
Manipulative behavior
Mass media > Psychological aspects
Subliminal advertising
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