Destination Benchmarking : Concepts, Practices and Operations.
This text evaluates different approaches to benchmarking and their application with tourism destinations. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations.
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Kozak, M. |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Wallingford :
CAB International,
2003.
|
Temas: | |
Acceso en línea: | Texto completo |
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