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Destination Benchmarking : Concepts, Practices and Operations.

This text evaluates different approaches to benchmarking and their application with tourism destinations. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kozak, M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wallingford : CAB International, 2003.
Temas:
Acceso en línea:Texto completo