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The Consumer ... or Else! : Consumer-Centric Business Paradigms.

Doing business in today's economy and surviving requires a new paradigm. What is at the center of this new approach to doing business? CONSUMERS. In the past, power struggles raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the ultim...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schuster, Camille P.
Otros Autores: Dufek, Donald F.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Binghamton : Haworth Press, 2003.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 4 |a The Consumer ... or Else! :  |b Consumer-Centric Business Paradigms. 
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300 |a 1 online resource (192 pages) 
336 |a text  |b txt  |2 rdacontent 
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505 0 |a Pre-publication REVIEWS, COMMENTARIES, EVALUATIONS ... ; NOTES FOR PROFESSIONAL LIBRARIANS AND LIBRARY USERS; CONSERVATION AND PRESERVATION NOTES; INTERNATIONAL BUSINESS PRESS®; Publication and Copyright Information; Table of Contents; ABOUT THE AUTHORS; Foreword; Preface; Acknowledgments; Chapter 1 What's Going On?; Chapter 2 Changing Consumers; Chapter 3 Global Environment; Chapter 4 Suppliers (Suppliers, Producers, Manufacturers); Chapter 5 Distributors (Retailers, Wholesalers, Distributors); Chapter 6 Intermediaries (Brokers, Agents); Chapter 7 Technology. 
505 8 |a Chapter 8 Internal Business ProcessesChapter 9 Collaboration; Chapter 10 Success Stories; Chapter 11 Frequently Asked Questions; Notes; Index. 
520 |a Doing business in today's economy and surviving requires a new paradigm. What is at the center of this new approach to doing business? CONSUMERS. In the past, power struggles raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the ultimate power ... it now resides solely with the consumer! This valuable book will show you what this change means and how and why businesses must adapt to succeed. Handy charts, tables, case vignettes, and illustrations make the information easy to understand, and fascinating sidebar quotations from well- 
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650 0 |a Consumption (Economics) 
650 0 |a Customer relations. 
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