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The Consumer ... or Else! : Consumer-Centric Business Paradigms.

Doing business in today's economy and surviving requires a new paradigm. What is at the center of this new approach to doing business? CONSUMERS. In the past, power struggles raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the ultim...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schuster, Camille P.
Otros Autores: Dufek, Donald F.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Binghamton : Haworth Press, 2003.
Temas:
Acceso en línea:Texto completo