Cargando…
The Consumer ... or Else! : Consumer-Centric Business Paradigms.
Doing business in today's economy and surviving requires a new paradigm. What is at the center of this new approach to doing business? CONSUMERS. In the past, power struggles raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the ultim...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Binghamton :
Haworth Press,
2003.
|
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Doing business in today's economy and surviving requires a new paradigm. What is at the center of this new approach to doing business? CONSUMERS. In the past, power struggles raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the ultimate power ... it now resides solely with the consumer! This valuable book will show you what this change means and how and why businesses must adapt to succeed. Handy charts, tables, case vignettes, and illustrations make the information easy to understand, and fascinating sidebar quotations from well- |
|---|---|
| Descripción Física: | 1 online resource (192 pages) |
| ISBN: | 9780789033079 0789033070 9780203862506 0203862503 |