Impact of e-Commerce on Consumers and Small Firms.

This publication deals with the impact of Information and Communications Technologies (ICT) on small businesses and consumers. Its coverage includes the adoption of ICT by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers&#...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zappalà, Salvatore
Otros Autores: Gray, Colin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham : Ashgate Pub., 2007.
Temas:
Electronic commerce.
Internet marketing.
Small business > Computer networks.
Consumer behavior.
Commerce électronique.
Marketing sur Internet.
Consommateurs > Comportement.
Consumer behavior
Electronic commerce
Internet marketing
Small business > Computer networks
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