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Consumer Boycotts : Effecting Change through the Marketplace and Media.

Monroe Friedman discusses different types of boycotts, from their historical focus on labour and economic concerns, to the more recent inclusion of issues such as minority rights, animal welfare and environmental protection.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Friedman, Monroe
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Routledge, 1999.
Temas:
Acceso en línea:Texto completo

MARC

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505 0 |a Book Cover; Title; Contents; Acknowledgments; Preface; Consumer Boycott Basics; Factors Affecting Boycott Success; Labor Boycotts; Consumer Economic Boycotts; Minority Group Initiatives: African American Boycotts; Boycott Initiatives of Other Minority Groups; Boycotts by Religious Groups; Ecological Boycotts; Consumer ~Buycotts~; Boycott Issues and Tactics in Historical Perspective; The 1966 Consumer Protest as Seen by Its Leaders; Boycott Observations over Time; Notes; References; Permissions; Index. 
520 |a Monroe Friedman discusses different types of boycotts, from their historical focus on labour and economic concerns, to the more recent inclusion of issues such as minority rights, animal welfare and environmental protection. 
588 0 |a Print version record. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Consumer behavior. 
650 0 |a Boycotts. 
650 0 |a Consumer satisfaction. 
650 0 |a Consumer complaints. 
650 2 |a Consumer Behavior 
650 6 |a Consommateurs  |x Comportement. 
650 6 |a Boycottage. 
650 6 |a Consommateurs  |x Satisfaction. 
650 6 |a Consommateurs  |x Plaintes. 
650 7 |a Boycotts  |2 fast 
650 7 |a Consumer behavior  |2 fast 
650 7 |a Consumer complaints  |2 fast 
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