Consumer Boycotts : Effecting Change through the Marketplace and Media.

Monroe Friedman discusses different types of boycotts, from their historical focus on labour and economic concerns, to the more recent inclusion of issues such as minority rights, animal welfare and environmental protection.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Friedman, Monroe
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Routledge, 1999.
Temas:
Consumer behavior.
Boycotts.
Consumer satisfaction.
Consumer complaints.
Consumer Behavior
Consommateurs > Comportement.
Boycottage.
Consommateurs > Satisfaction.
Consommateurs > Plaintes.
Boycotts
Consumer behavior
Consumer complaints
Consumer satisfaction
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