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The she spot : why women are the market for changing the world--and how to reach them /

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Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Witter, Lisa
Otros Autores:	Chen, Lisa, 1973-
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	San Francisco : Berrett-Koehler Publishers, ©2008.
Edición:	1st ed.
Colección:	BK business book.
Temas:	Women consumers > United States. Social marketing > United States. Women in nonprofit organizations > United States. Consommatrices > États-Unis. Marketing social > États-Unis. Femmes dans les associations sans but lucratif > États-Unis. BUSINESS & ECONOMICS > Marketing > Research. BUSINESS & ECONOMICS > Marketing > General. Social marketing Women consumers Women in nonprofit organizations United States
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